Strategy consulting is the industry and practice of assisting businesses with high-level decisions that enable them to earn the highest possible profits and beat the competition. Strategy is distinct from tactical operations in that strategy addresses the question, "What do we do?", while tactics addresses the question, "How do we do it?" A strategic question might be "What should we do to differentiate ourselves from the competition?", while a tactical question might be, "How can we operate our warehouse the most efficiently?" Tactical questions cover many gaps and siloes throughout the organization and seek to find answers to address to the “operational how-to” that drive clarity and optimization in business process and technology decisions. Strategic questions operate at a higher level, prioritizing resources among the competing demands to maximize shareholder wealth.